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VINE CULT

Challenge

Name, brand and position an alternative fine wine retailer who feature advanced shopping technology similar to Amazon Go stores.

Insight

Research showed that there was a niche market for younger wine fans of an alternative demographic who could be activated with the right challenger brand to go up against the mainstream market leaders in Laithwaites & Majestic.

solution

A stand-out young, fresh brand for a wine subscription service with an edgy name to match. Customers would use an app that enabled them to buy curated wines, tailored to their taste and then choose to either pick up in-store or arrange a courier same-day delivery.

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