VAUXHALL MERIVA
Challenge
To launch the new Meriva with a truly integrated campaign in order to raise awareness and generate sales. Activities comprised pre-launch online advertising, an innovative direct mail pack, follow-up online advertising, an e-mail campaign, DiTV and Vauxhall's intranet.
Insight
Show the vehicle through both child’s eyes and an adult’s eyes. Hence the line; Two worlds. One car.
solution
Most activity drove prospects to the main Vauxhall website so we developed and embedded a unique and informative microsite. All communications were built around the same big idea; a car that appeals to kids as much as it does to parents. The visitor had the option of viewing the car from an adult's or a child's point of view by using a moveable divider flip from one view point to another.
Art direction - Alex Kaminski
Design - Alex Kaminski
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