VAUXHALL MERIVA

Challenge

To launch the new Meriva with a truly integrated campaign in order to raise awareness and generate sales. Activities comprised pre-launch online advertising, an innovative direct mail pack, follow-up online advertising, an e-mail campaign, DiTV and Vauxhall's intranet.

Insight

Show the vehicle through both child’s eyes and an adult’s eyes. Hence the line; Two worlds. One car.

solution

Most activity drove prospects to the main Vauxhall website so we developed and embedded a unique and informative microsite. All communications were built around the same big idea; a car that appeals to kids as much as it does to parents. The visitor had the option of viewing the car from an adult's or a child's point of view by using a moveable divider flip from one view point to another.

Art direction - Alex Kaminski

Design - Alex Kaminski