SUDAFED

Challenge

How do you leverage your own decongestant brand as a deter and protect coalition?

Insight

Prevention is better than cure. So let’s make Cold & Flu visible so we can anticipate it.

solution

Using google cold and flu watch data, create and publish a free Cold & Flu index across channels and platforms called Sudafed Fluwatcher - so customers can keep a clearer head.

Art direction - Alex Kaminski

Design - Alex Kaminski