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How do you leverage your own decongestant brand as a deter and protect coalition?
Prevention is better than cure. So let’s make Cold & Flu visible so we can anticipate it.
Using google cold and flu watch data, create and publish a free Cold & Flu index across channels and platforms called Sudafed Fluwatcher - so customers can keep a clearer head.
Art direction - Alex Kaminski
Design - Alex Kaminski
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