Shell has a breadth of innovations over the years, how best could those stories be packaged for potential candidates to help easily find them, understand them and enjoy them.

Insight

Put a more human and emotional face to Shell's work in a dynamic and accessible format on shell.com. Concise, accessible and authoritative The A to Z of Innovation provides potential employees with the knowledge, insights and inspiration to consider Shell as an interesting employment opportunity.

solution

The A-Z of Shell innovations, 26 simple interactive stories that demonstrate the huge breadth of creative innovations that Shell has been responsible for. Depending on the innovation and length of time the candidate has, either a simple illustrative story, animation, film or a rich interactive experience begins.

Art direction - Alex Kaminski

Design - Alex Kaminski