ROLLS ROYCE

Cover

Challenge

Rolls-Royce wanted to pursuade post-graduate engineers to come and work for them using a dynamic message and art direction in both printed and online channels.

Insight

Make a career spent at Rolls-Royce look epic.

solution

We would ask the question, 'Imagine where a Rolls-Royce apprenticeship could take you.' Then set that up against an impossible dynamic image emerging out of a simple toolbox with the many technologies Rolls-Royce are working on today that will lay the foundations for what's possible tomorrow.

Art direction - Alex Kaminski

Design - Alex Kaminski