Rolls-Royce wanted to pursuade post-graduate engineers to come and work for them using a dynamic message and art direction in both printed and online channels.
Make a career spent at Rolls-Royce look epic.
We would ask the question, 'Imagine where a Rolls-Royce apprenticeship could take you.' Then set that up against an impossible dynamic image emerging out of a simple toolbox with the many technologies Rolls-Royce are working on today that will lay the foundations for what's possible tomorrow.
Art direction - Alex Kaminski
Design - Alex Kaminski