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Orange HR knows it has to change to keep abreast of how Digital transformation is changing the world. They surveyed staff and held workshops to co-created a new single-identity platform using agile principles. They wanted a video introducing the initiative, called SHARE.


Like Orange, SHARE is optimistic, human and connects people to what is essential to them. SHARE naturally brings people together because sharing has always been a basic human instinct. When we're open to new influences, we discover better solutions to our problems.


Collaboration brings SHARE to life. Sharing knowledge as stories, advice or news helps us to create new things together making SHARE a reality. The video told the entire story of where the initiative came from and how easy, direct, simple and fun SHARE would be. 

Art direction - Alex Kaminski

Design - Alex Kaminski

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