top of page
orange_wishes_00 copy.jpg

ORANGE WISHES

Challenge

Every New Year Orange provides its employees and COMEX members with a greeting card to send to their corporate commercial contacts. This year the card needed to do more than send New Year greetings from Orange, it needed to showcase a new strategic brand refresh called 'Essentials 2020' a new ethos of Listening and Responding. Ultimately showing what matters to people.

Insight

Orange were ramping up social media credentials with a Social Hub in Paris and every COMEX member had been given a Twitter account. We proposed a 'phygital' greeting card mechanic that began with a gift card, combining printed media with an online experience driven by social media so they could wish Happy New Year in a digitally innovative way.

solution

An idea born of traditional Taiwanese sky lanterns, 'Orange Wishes' is a new and unique way to send Happy New Year wishes to other people using printed lanterns as cards enabled to fulfil in digital. Through a QR code, physical lanterns are transformed into digital lanterns that can be launched from anywhere on earth through a virtual online landscape experience. This digital lantern metaverse uses weather data from 24000 centres around the world to influence the lantern journey using a bespoke algorithm. The more likes each lantern gets on social media, the more fuel it receives and the further the lantern would fly.

Orange Wishes - Where will your wish take you?

orange_wishes_01
orange_wishes_02 copy
orange_wishes_03 copy
orange_wishes_04 copy
orange_wishes_06 copy
orange_wishes_05 copy
orange_wishes_07 copy
orange_wishes_09 copy
orange_wishes_11 copy
orange_wishes_08 copy
orange_wishes_10 copy
orange_wishes_12 copy
orange_wishes_16 copy
orange_wishes_15 copy
orange_wishes_13 copy
orange_wishes_14 copy
bottom of page