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NIVEA OUTDOOR

Challenge

Launch a new women’s deodorant Nivea Pearl & Beauty.

Insight

Focus on the moment of getting ready and the potential of the night out ahead

solution

We treated the product as if it was a perfume with a series of still life scenarios that situates the product as the centrepiece of getting ready to go out.

Art direction - Alex Kaminski

Design - Alex Kaminski

Super - Record Art

Super - Record Art

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