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NIVEA OUTDOOR
Challenge
Launch a new women’s deodorant Nivea Pearl & Beauty.
Insight
Focus on the moment of getting ready and the potential of the night out ahead
solution
We treated the product as if it was a perfume with a series of still life scenarios that situates the product as the centrepiece of getting ready to go out.
Art direction - Alex Kaminski
Design - Alex Kaminski
Super - Record Art
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