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ZAK
Market view
Campaign's Private View allows industry leaders to critique the latest ads released every Friday. What if we took those featured ads and sit Leather Lane market traders down in front of them instead?. We film as they watch, comment and react in real-time as only real people do. This brutal realism helps ZAK promote their ‘Agents of Change’ offer as an alternative to the traditional adland slant.
Invent a content platform with episodic content to show what ZAK is all about. In a nutshell Market View is Campaign’s Private View meets Gogglebox.
Edgy east end content agency based on Leather Lane Market want to promote themselves and their capabilities through a demonstration of their own invention.
Challenge
Insight
solution
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