Launch and drive awareness about Lil-lets now offering a Reusable Tampon Applicator to help reduce period plastic.
We created a series of ads that visualised the problem. Each woman using disposable tampons with applicator trows away about 286 applicators a year. We visualised the problem by building the number 286 out of disposable tampon applicators to show the magnitude of the problem.
We also created a series of assets that demonstrated the product's benefit for women and the planet and its simple use.