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Lil-Let's

Challenge

Launch and drive awareness about Lil-lets now offering a Reusable Tampon Applicator to help reduce period plastic.

Insight

We created a series of ads that visualised the problem. Each woman using disposable tampons with applicator trows away about 286 applicators a year. We visualised the problem by building the number 286 out of disposable tampon applicators to show the magnitude of the problem.

solution

We also created a series of assets that demonstrated the product's benefit for women and the planet and its simple use.

STORIES ING/FBK/YT

Sponsored ads ING/FBK/Google