JWT has worked with Nestle for over seven decades, and it has spent much of that time helping audiences find new ways to take breaks with KITKAT.

In an effort to position the longtime brand at the heart of the modern break, JWT London facilitated a partnership between Nestle and Google to name the latest Android KITKAT operating system.

Announced by a single post, this pioneering idea generated global media coverage within minutes and garnered almost 5 billion Twitter impressions.