The IQOS 2.4 had problems in customer service that was impacting the bottom line so a new version was launched called the IQOS 3 that addressed all the failures and added new RTBs so a creative campaign and the development of an associated global asset toolkit were required for an October 2018 launch.
Provide legal age smokers / legal aged users with solutions, support, and inspiration to lead a better life. Through product - Enhance product desirability and care. Through lifestyle - Category understanding and better choices.
Brilliant solutions for a better life. New IQOS 3 - This changes everything.