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Create a toolkit for a consistent recruitment advertising campaign across twenty different countries in the Asia Pacific region.


HSBC invests in training and the development of its people at every career level. As a new employee, it is enriching to be part of such a progressive worldly organisation and therefore you yourself are enriched and will grow.


A toolkit of five executions across five different audience stimuli. Templates for poster, press and online were created in English and supplied to each country for localisation.

Art direction - Alex Kaminski

Design - Alex Kaminski

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