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GREAT ORMOND STREET HOSPITAL

Challenge

GOSH wanted to raise more funds and believed that adopting a more human touch to their television commercial would help them achieve it.

Insight

Unlike adults, children do not understand the gravity of what is happening to them when they are in hospital and they continue to share smiles and positivity.

solution

A TVC with storytelling centred around children as they described their treatments and serious critical illnesses through simple drawings.