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Light & Colors

Experiment​s II



Find a name and develop a brand and social media launch strategy for a personal fitness company.


Market this service as a movement to help crossover business units of personal training, nutrition, yoga and counselling.


An art movement from the 1960’s, Fluxus was a movement that made art accessible to anyone. We took the name to signify that fitness programs can be accessible to anybody no matter what your status was.

Art direction - Alex Kaminski

Design - Alex Kaminski

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