Light & Colors
Find a name and develop a brand and social media launch strategy for a personal fitness company.
Market this service as a movement to help crossover business units of personal training, nutrition, yoga and counselling.
An art movement from the 1960’s, Fluxus was a movement that made art accessible to anyone. We took the name to signify that fitness programs can be accessible to anybody no matter what your status was.
Art direction - Alex Kaminski
Design - Alex Kaminski