Light & Colors

Experiment​s II

FLUXUS

Challenge

Find a name and develop a brand and social media launch strategy for a personal fitness company.

Insight

Market this service as a movement to help crossover business units of personal training, nutrition, yoga and counselling.

solution

An art movement from the 1960’s, Fluxus was a movement that made art accessible to anyone. We took the name to signify that fitness programs can be accessible to anybody no matter what your status was.

Art direction - Alex Kaminski

Design - Alex Kaminski