Linde needed to retain its lead as the main NHS mobile oxygen supplier in a competitive market. To sway hospital decision makers, they aimed to create a compelling campaign for doctors and nurses.
Linde's end-to-end oxygen service, mirroring patient journeys, enabled a dual promise—reliable support and patient welfare. The tagline 'Linde. Taking care of every breath.' encapsulated this commitment.
The 'Taking care of every breath' campaign showcased Linde's clinical partnership beyond oxygen supply. This synergy aligned with healthcare standards, pledging constant presence for patients' well-being and hospital safety. The industrial-to-clinical approach embodied their vow to 'Take care of every breath.'