BRIDGESTONE

Challenge

Devise a promotion for Bridgestone with two distinct alternative themes for owners/drivers of passenger cars, SUVs and light commercial vehicles. Theme 1 – Olympic Partnership. Theme 2 – An alternative theme. The promotion was to incentivise replacement tyre sales through tyre dealers.

Insight

Ingenuity finds a way. Humans use their ingenuity to overcome their own challenges. Through innovative creative thinking comes advanced technology. So ingenuity is the competitive edge.

solution

Bridgestone tyres give customers the edge. The edge over the challenges of the road and the edge over competitor tyre manufacturers products.

Art direction - Alex Kaminski

Design - Alex Kaminski