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AMAZON PRIME
Transcreation
Challenge
Come up with the tagline in Spanish for a season 1 of an Amazon Prime commissioned series.
Insight
Researched the historical character, checked the director’s notes and decided to show the human side, not the historical side, of the main character Hernán Cortés.
solution
‘Forget the myth, discover the man’ enabled the audience to doubt that they really knew this historical character.
Art direction - Alex Kaminski
Design - Alex Kaminski
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