I’ve always had a unique way of looking at things. Maybe it’s because I’m from Andorra, a place interestingly sandwiched between France and Spain. But, whatever the reason, it’s my different approach combined with a focus on results that’s got me where I am today. Like here in England, having won a university scholarship. Like the winner of digital advertising awards including a US Echo Award, a New Media Age Award and a shortlist for a Cannes Cyber Lion.
My passion for all things interactive began in 1997 while I was studying my Masters in Art and Design in Public Spaces at the Chelsea College of Art. Immediately after this, I plunged into the digital world as a designer, working for many cutting edge digital agencies and for the digital arm of the BBC.
I also helped establish a successful digital department within TBWA/GGT, joined the digital team at Draft FCB London and worked as Creative Director at Candi International.
I love digital. But I’m also a big fan of integrated campaigns, and have extensive experience devising and delivering them for clients including Vauxhall, Prudential, Unicef, News International, Eurostar, Stella Artois and Heals. I also enjoy working with film – and have conceptualised and art directed films for Morrisons.
What else? I’m a good listener. It’s what makes me a good consultant. I’m also skilled at finding out what you want to achieve and what your brand’s about. And I’m adept at understanding your audience and competitors. After all, you need these to get the brief right. Which is the first step to not just great ideas but to great ideas that get results.
And, as you’ve probably figured out by now, I’m a big fan of results.